A British classic: Floris London

Published December 3, 2020

British classics…What comes to mind when you hear these two Earl Grey flavoured words? The royal family, well-mannered tea rituals, red telephone booths and beige trenchcoats? Let us introduce another, namely the perfume house Floris London who have just joined our assortment. We can promise that you will love their exquisite scents, as they already have a rather well-known names as their fans.

Everything began in 1730, when Juan Famenias Floris and his wife Elizabeth began selling perfumes, combs and shaving products in the elegant quarter of London’s St James. The rumours about their beautiful aromatic waters spread fast around London and soon the couple opened the shop at 89 Jermyn Street. Centuries later, the same shop remains the heart of the business and is still run by Floris’ descendants today, with a better reputation than ever before. The proof is in the love and loyalty of their customers including names such as…

Florence Nightingale

The mother of modern nursing loved all the things beautiful, including scents. During her years, she ordered different aromatic waters from Floris and even wrote letters of gratitude to the Floris family thanking them for the “beautiful sweet-smelling bouquets”.

Winston Churchill

If you are curious about what kind of scents the country leaders might wear, here are a couple of hints: petitgrain, neroli, cedarwood. These notes are prominent in both favourite fragrances of Winston Churchill - Stephanotis and Special No.127 by Floris. Good news: both scents are still being produced so that you can try them.

Ian Fleming

The famous writer and creator of James Bond was also a regular customer of Floris. He even featured Floris’ products in his novel Moonraker in 1955. And of course, Ian Fleming had his favourite perfume: No. 89 Eau de Toilette, a classic British cologne with the dominant note of calming lavender and elegant powderiness from iris.

Marilyn Monroe

During the 1950s, Floris was shipping orders to the United States where the brand was gaining popularity. The interest in luxurious European products became a trend among American celebrities, including the brightest star of her time - Marilyn Monroe. Her purchases always included the same luxurious bath oil (which is still available today) called Rose Geranium.

Princess Diana

The line of perfumes and luxurious bath products by Floris is appreciated even by the members of British royal family. To highlight the meaning of the brand for the United Kingdom, “the people’s Princess“ lady Diana was the one officially opening a newly built Floris factory in Devon.

Give yourself the royal treatment


Bergamot, Jasmine, Musk